Volvo – The company will work on a new technology that will offer a head-up display (HUD) for the windshield.
Volvo is looking for new and more interactive ways to offer users information while driving a car. The Swedish company is working on a new technology, which can turn a car’s windshield into a screen augmented reality (AR).
The automaker has also just announced a partnership with Israeli startup Spectralics. Together the two companies will work on a new technology that will offer a head-up display (HUD) for the windshield. For information, HUD is a feature seen in military aircraft such as fighter jets where important details such as speed, altitude, and other important information are displayed in front of the pilot.
Previously, it was also reported that Huawei announced AR HUD technology that will turn car windshields into smart screens. Reporting from Gizmochina (November 30), it now seems that Volvo is also working on a similar system.
Spectralics is developing what it calls a multi-layered thin combiner (MLTC) film that can be embedded in car windshields. This will allow the vehicle to turn an entire window or windshield into a large AR-based screen. As previously described, this HUD display can help offer the user some important information, such as indicating potential hazards or offering details about the area around the vehicle.
Volvo claims that the wide field of view offered by the HUD can display distances as virtual objects are added to the real-world environment for a more secure and intuitive experience. Although it sounds quite interesting, this technology is still in the early stages of development. On the other hand, since Huawei is already working on this technology and now well-known car brands like Volvo are also developing the technology, it is not surprising that more car manufacturers will pay attention to this system.