SPOTIFY ACQUIRED PODZ, MAKE IT EASIER TO FIND PODCASTS CONTENT

SPOTIFY ACQUIRED PODZ, MAKE IT EASIER TO FIND PODCASTS CONTENT

Spotify announced it had acquired Podz, a startup trying to solve problems with podcast discovery. 

Spotify has announced that it has acquired Podz, a startup trying to solve problems with podcast discovery. As reported by Techcrunch (June 19), Spotify strives to build and scale the best experience anyone can find in podcasts. Spotify believes Podz technology will complement and accelerate the company’s focus on driving podcast discovery efficiency.

Spotify also believes that acquiring Podz will help the company deliver the right podcast content, at the right time, to listeners. In addition, it can also accelerate the growth of the diversity of podcast categories around the world.

Spotify’s acquisition of Podz was motivated by podcast discovery problems. Podcasts are usually longer than 30 minutes, making it difficult for listeners to keep track of new shows. Besides, listening to podcast episodes isn’t as easy as listening to songs from new artists. So Podz developed what it calls “the first audio newsfeed,” which provides users with 60-second clips of various shows for podcast promotions.

Podcasters often use apps like Headliner to create clips of content, and then the clips are promoted on their social media accounts. Podz also follows the same idea. However, instead of podcasters manually choosing how to promote their show, Podz Clips uses its machine learning model.

This acquisition signals Spotify’s ambition to dominate the podcast and audio entertainment markets in general. And when it comes to driving revenue from podcast subscriptions, Spotify and Apple are competing. In April, Apple announced its expansion into podcast subscriptions. In the following week, Spotify began launching a subscription podcast platform.

Apple said it would take a 30% cut from podcast creators’ revenue in the first year, which would drop to 15% in the second year. On the other hand, Spotify has a policy of not taking any deductions from podcast creators until 2023. In that year, it will be subject to a 5% discount.

While podcast creators can quickly give up 5% of their subscription revenue instead of 30%, naturally, listeners will flock to any app that provides the best user experience. If Spotify’s investment in acquiring Podz to address podcast discovery issues is successful, it could threaten Apple’s longstanding dominance in the podcasting medium.

Source: Pixabay

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