Sony Bravia XR – The Cognitive Processor XR can also analyze the position of sound in the signal and output to achieve a preciise match with the action on the screen.
Sony announced the Smart TV latest Bravia XRto Indonesia with the Cognitive Processor XR. This processor is claimed to surpass conventional artificial intelligence (AI) because it is designed to imitate the way humans see and hear.
When we look at an object, we unconsciously focus on certain points. The Cognitive Processor XR, powered by advanced intelligence, knows where the focus point is by dividing the screen into zones and detecting where the “focus point” is in the image.
While conventional AI can only detect and analyze image elements such as color, contrast, and detail individually, processors Sony TV expected to analyze multiple elements at once, just like the human brain does. This way, each element gets its best finish and is synchronized to make it look much more natural.
In addition to images, the Cognitive Processor XR can also analyze the position of sound in the signal and output to achieve a precise match to the action on the screen. In addition, this processor converts any sound into a 3D surround.
“Sony’s ultimate goal is to offer the best and most realistic viewing experience in its class with evolving technology and large premium screens that perfectly convey the true intentions of the creators. The new Bravia XR TV can take the real widescreen experience to the next level by introducing the world’s first cognitive processor,” said PT Sony Indonesia President Director Kazuteru Makiyama.
As a smart TV, Sony Bravia XR comes with a Google TV platform that promises to make it easy for users to watch, thanks to customized recommendations. There’s also HDMI 2.1 and e-ARC compatibility, including 4K 120 fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and support for gaming.
One of the Sony Bravia XR series is the X95J which is an LED-based TV. To be able to minimize blur interference due to fast scenes, this TV comes with XR Motion Clarity technology. Do not miss Dolby Vision and Dolby Atmos support for better picture and sound quality. Unfortunately, Sony has not announced the price of the TV with this Cognitive Processor XR.